Marketing Strategy A.I. | Business Case

1.1   The Business Case

An international company has a product portfolio of many items. Customers are a bit confused by the many products, which contain many ingredients and features. The company aims to improve the transparency of its services with the help of A.I. strategy.

1.2   Research

Our research shows that the key to success is the link between ingredients and product functionality. The relationship should become more clear to customers.

2.1   The Online Platform Solution

We build an online A.I. platform together with marketing experts to analyze which features customers want in their products. We use Deep Learning to consider all possible factors and variables and accurately predict the customer needs.

2.2   Customer Insight

The platform gives an overview of the available products, the ingredients, and the corresponding features and functions. The customer can review the products and then order directly from this platform. Simultaneously, the company gains insight in which features are the most preferred. It is a win-win situation for all parties.

3.1   Strategy

This international company gains insight in the market segments and determines the customer needs. The company then decides to open up about the ingredients and the corresponding features and functions. This strategy creates more transparency, trust, and good-will among customers.

3.2   Marketing Outcome

The customers value the new insight in the products, ingredients, and the corresponding functions and features. They are therefore more willing to buy on this A.I. driven platform. This generates more sales and revenue growth for the company.