Challenges You May Face
Selling New Products
Shifting to New Strategy
Selling New Products
Your team is planning to sell new products. What is your marketing strategy to extract the most value? The challenges are what you want to sell, to whom, where, and against which prices.
Entering New Markets
Shifting to New Strategy
Selling New Products
You want to enter a new market with new or existing products. The challenges are to conduct proper marketing research and also to thoroughly understand the new landscape and to rethink and recreate your brand.
Growing Your Business
Shifting to New Strategy
Shifting to New Strategy
You want to expand and grow your business. The challenges are then to consider in which dimensions you want to grow and to determine what kind of data you need to make the most informed decisions.
Shifting to New Strategy
Shifting to New Strategy
Shifting to New Strategy
Your business has been successful with past strategies, but the markets are changing. You want to leverage your position by innovating through novel insights and prepare for the changes in the future.
The 3-Steps Method
1 | Business Case
2 | Intelligent Solution
2 | Intelligent Solution
The first step is to properly define the business case. The key to creating new business value is to apply the correct frameworks and overcome the most relevant challenges. In this process, we also collect, process, and learn from the data.
2 | Intelligent Solution
2 | Intelligent Solution
2 | Intelligent Solution
The second step is to develop the right technical tools to analyze the data and visualize the results to get insightful findings. In this process, we design the right software and platforms as suitable solutions for the business case.
3 | Strategy
2 | Intelligent Solution
3 | Strategy
The third step is to formulate a corporate strategy based on advanced knowledge, A.I. results and business insights. In this process, we look together at the feasibility and viability of the potential strategy and adjust accordingly.
Tailor-Made for Your Business
1 | Business Case
1.1 Solving the Business Case
From a theoretical and strategic perspective, we collaborate to fully understand the right problem. We then ideate about new angles and dimensions that are related to this problem to get the right mental representation and model of the business case. By simplifying and modeling the problem using business frameworks, we cut the larger problem is smaller pieces and then solve each of the smaller puzzle to contribute to the whole.
1.2 Processing the Right Data for Research
We do not immediately dive into the details. We ensure that the data is suitable to solve our larger challenge. Good Data is therefore more important than Big Data. We are completely comfortable with smaller datasets if the data gives us the insights we need to effectively solve our business case and deliver high business value for your company.
2 | Intelligent Solution
2.1 Research Experience and Business Intelligence
Acquiring the best insights for your business revolves around business intelligence. Analyzing the right data is important, but coming to the right insights is even more important. A bright mind can get more insights from the same data and information than a talented but untrained mind. Research experience is therefore crucial when doing marketing research or other types of problem solving.
2.2 Programming and Visualization
Programming is the bread and butter of creating A.I. solutions. We do not use the same program twice because each business case is different for each company. The solutions, be it Machine Learning, Deep Learning, or building a completely new A.I. machine, are all tailor-made for you to solve your specific business case. We collaborate to develop the right tools to make sure we acquire the most accurate, reliable, and efficient results for you. Furthermore, it is also important to simplify and visualize the insights to make the findings digestible for management.
3 | Strategy
3.1 Building a Lasting Solution for You
Our collaboration is all about building lasting solutions for you. This solution is usually a software program or an online platform. You can use these solutions to process your data, monitor your innovation process, and gauge the performance of your strategy. These programs and platforms are designed specifically for your needs, such as producing the best forecasts or optimizing your portfolio over time. Your needs are our priority. These needs do not fade away over time. Therefore, the offered solutions are always focused on the long-term vision of your company.
3.2 Formulating the Optimal Strategy
Strategies can be classified in short-term, medium-term, and long-term strategies. We take into account all perspectives. The best strategy is therefore a solution that shows immediate effect in terms of short-term benefits, but also show quick and early proof of reliability and robustness against longer term changes. Growing your business therefore takes into account what you need to do now, how you should adapt your services in a few months, and how you can use the solutions to grow in a few years.