Business Cases that Inspire

The Marketing A.I. Case

An international company has a product portfolio of many products. Customers are confused by the many products, which contain many ingredients and features. The company aims to improve the transparency of its services with the help of A.I. strategy.

The Sales A.I. Case

An international company aims to improve sales by investing in the sales process. In this business case, we collaborate with sales coaches to design an A.I. that helps these sales people excel in their jobs. We find the perfect combination between A.I. and a coaching strategy.

The Forecasting A.I. Case

For this international company, it is crucial to have accurate forecasts of their variable of interest, which could be the weather, growth, sales, prices, demand, etc. In such a case, A.I. is indispensable in delivering the results, insights, and strategy that this company needs.

The Health Care A.I. Case

The goal of this health care company is to provide the best quality in care for its patients. There are many technical and human challenges in this business case. Of course, the challenges can be conquered with proper quantitative research, business and innovation strategy, and cutting-edge artificial intelligence.

The Neuromarketing Case

A telecommunication company aims to attract and retain more consumers. They are introduced to 'neuroscience' in marketing and are amazed by the theory and results. Their advertising campaign prove to be highly effective because of high precision targeting of the 'primitive' and 'emotional' brain of people.