1 | Sales Research
1.1 The Business Case
An international company aims to improve sales by investing in the sales process. In this business case, we collaborate with sales coaches to design an A.I. that helps these sales people excel in their jobs. We find the perfect combination between A.I. and coaching strategy.
1.2 Research
Our research highlights that the sales people are invaluable to the company. The sales conversations are key in determining the sales performance. We decide to look into the content of the sales contact using A.I.
2 | Sales Platform Solution
2.1 The Sales Platform Solution
We build an A.I. platform together with sales coaches to analyze the content, intonation, clarity of speech, and other important factors of recorded sales conversations. The A.I. produces report cards that:
- shows a percentage of how likely the customer is going to buy based on the conversation.
- visualizes what went well and what went wrong during the sales contact.
- gives actionable feedback to the sales person to improve.
2.2 Reshaping Sales
The beautiful thing is that the sales people now can make unlimited use of this A.I. solution to train and adjust their sales conversations accordingly. After repeated use, they can try to finally get a near perfect score and become excellent in sales.
3 | Sales Strategy
3.1 Dual Strategy
The sales people can also combine this A.I. solution with a more personal approach by contacting sales training coaches with their report cards to get specific advice and coaching on their improvement areas.
3.2 Sales Outcome
The sales people become more proficient in their conversations through the use of the A.I. platform and also personal coaching. By doing so, the company experiences more sales and higher business growth.